"WE PROPOSE YOU PROPOSE" CAMPAIGN

 

Branded Content meets Reality TV. Rockbox worked with DEG and Helzberg Diamonds to make this ground-breaking long form video and social content. A bit of a wild ride for all involved, since we honestly didn't know how any of it would turn out (major props to Helzberg for rolling the dice on this idea). So far, it's generated 2.3 million total video views, driven 19,000 clicks to helzberg.com and recruited +2500 new Facebook fans. Enjoy: