"YOU BE YOU" CONTENT CAMPAIGN

 

To help launch Mylo, a new online insurance marketplace, Rockbox developed a video content campaign with micro-content driving viewers to a longer-form piece. Creatively, we dreamed up an entire world for Mylo, where interesting people do interesting things and just need a little help with their insurance.

 
 

The work we did on the brand video also generated 3 pieces of :15 micro-content designed for paid social and pre-roll.