Our friends at Google/YouTube preach a strategy they call
Hero / Hub / Help.
CONTENT CREATION STRATEGY
Large-scale, tent-pole events or "go big" moments designed to raise broad awareness.
Regularly scheduled "push" content designed for your prime project.
Always-on "pull" content designed for your core target.
For more on that, Google it ;)
Or Rockbox is happy to walk you through it.
But most brands can’t afford
such a comprehensive always-on approach.
So the question is:
The irony of big data is, it’s too big.
You have some analytics here and insights there.
But the puzzle pieces don't all fit.
Rockbox can help with a Channel Audit, a quick, common sense scan of your brand’s strengths and weaknesses in Paid / Earned / Owned + Shared.
And we always like asking the question:
What are the ideas that
will make the most impact?
How can we execute them quickly + beautifully + get them out in the world + working for your brand?
THAT’S WHAT WE DO.
Talk to Rockbox about our 3-Step Strategy Work Session.
Or download our Creative Video Content Strategy PDF here.