Our friends at Google/YouTube preach a strategy they call
Hero / Hub / Help.

 


CONTENT CREATION STRATEGY

 

Hero

Large-scale, tent-pole events or "go big" moments designed to raise broad awareness.

 

Hub

Regularly scheduled "push" content designed for your prime project.

 

Help

Always-on "pull" content designed for your core target.

 
 
 
 

For more on that, Google it ;)
Or Rockbox is happy to walk you through it.


But most brands can’t afford
such a comprehensive always-on approach.
So the question is:

 

 

The irony of big data is, it’s too big. 

You have some analytics here and insights there.
But the puzzle pieces don't all fit.

Rockbox can help with a Channel Audit, a quick, common sense scan of your brand’s strengths and weaknesses in Paid / Earned / Owned + Shared.

And we always like asking the question:

 

 
 

 

What are the ideas that
will make the most impact?

How can we execute them quickly + beautifully + get them out in the world + working for your brand?

 

 

THAT’S WHAT WE DO.

 

Talk to Rockbox about our 3-Step Strategy Work Session.
Or download our Creative Video Content Strategy PDF
here.